Partner with Hispanic Marketing team, agency partners and other stakeholders for consistent, relevant and persuasive communication to Hispanic customer.
Hispanics represent a quarter of the spend in our category. To showcase care and personalization we need to be able to adapt to their language needs. We don’t have a Spanish speaking copywriter currently. Translating is not the same as writing copy and team members that aren’t copywriters are solving for this issue. Almost every material and marketing campaign that goes into market at the moment is adapted to Spanish and needs professionalized copy.
Skills required:
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